Mustafa KARADENİZ

THE EFFECTS OF ADVERTISEMENTS ON THE CONSUMERS’ BRAND PREFERENCE OF WHITE GOODS

THE EFFECTS OF ADVERTISEMENTS ON THE CONSUMERS’ BRAND PREFERENCE OF WHITE GOODS

Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi

2013-Cilt: 34 - Sayı: 1

191-210

Marka, Marka Denkliği, Reklam, Beyaz Eşya

Brand, Brand Preference, Advertisement, White Goods

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