Zübeyir ÇELİK, Mehmet SAĞLAM, Aypar USLU

ALICILARIN BİRBİRLERİYLE İLİŞKİLERİNİN AKILLI TELEFONLARIN FAYDALARINA İLİŞKİN GÖRÜŞLERİNE ETKİSİNİN UCINET SOSYAL AĞ ANALİZİYLE İNCELENMESİ

INVESTIGATION OF THE EFFECT OF BUYERS’ RELATIONSHIPS WITH EACH OTHER ON THEIR OPINIONS ON THE BENEFITS OF SMARTPHONES BY UCINET SOCIAL NETWORK ANALYSIS

Journal of Research in Business

2023-Cilt: 8 Sayı: 1

191-206

Akıllı Telefon Alıcıları, Sembolik Fayda, Deneyimsel Fayda, Fonksiyonel Fayda, UCINET Sosyal Ağ Analizi

Smartphone Buyers, Symbolic Benefit, Experiential Benefit, Functional Benefit, UCINET Social Network Analysis

450 138

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