Alım YILMAZ,
Rasim Serdar KURDOĞLU
Brand Foreignness and Anger Decrease Purchase Intentions of Ethnocentric Consumer for National Icon Products
Brand Foreignness and Anger Decrease Purchase Intentions of Ethnocentric Consumer for National Icon Products
Ege Akademik Bakış Dergisi
2023-Cilt: 23 Sayı: 2
247-264
Emotions and Decision Making,
Ethnocentrism,
National Icon Products,
Purchase Intentions
348
120