Alım YILMAZ, Rasim Serdar KURDOĞLU

Brand Foreignness and Anger Decrease Purchase Intentions of Ethnocentric Consumer for National Icon Products

Brand Foreignness and Anger Decrease Purchase Intentions of Ethnocentric Consumer for National Icon Products

Ege Akademik Bakış Dergisi

2023-Cilt: 23 Sayı: 2

247-264

Emotions and Decision Making, Ethnocentrism, National Icon Products, Purchase Intentions

27718

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