Sümeyye MERMER, Niyazi ÖZER, Süleyman Nihat ŞAD

Private Schools' Marketing Tactics, Parents’ Loyalty and School Image: A Structural Equation Model

Private Schools' Marketing Tactics, Parents’ Loyalty and School Image: A Structural Equation Model

Research in Educational Administration and Leadership

2022-Cilt: 7 Sayı: 4

787-824

Marketing of education, private schools, school image, parents’ loyalty

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