Ali Hasaan
ESTABLISHING ATHLETE BRAND in CRIKET: FAN’S PERCEPTION ABOUT FOREIGN CRICKETERS in PAKISTAN SUPER LEAGUE (PSL)
ESTABLISHING ATHLETE BRAND in CRIKET: FAN’S PERCEPTION ABOUT FOREIGN CRICKETERS in PAKISTAN SUPER LEAGUE (PSL)
Pamukkale Journal of Sport Sciences
2016-Cilt: 7 Sayı: 3
23-39
Athlete brand,
Sport marketing; Loyalty; Foreign fans
298
83