Banu Kulter DEMIRGUNES
EVALUATING THE EFFECTS OF RETAIL STORE ATTRIBITES ON CONSUMER COMPLAINT AND SWITCHING BEHAVIORS
EVALUATING THE EFFECTS OF RETAIL STORE ATTRIBITES ON CONSUMER COMPLAINT AND SWITCHING BEHAVIORS
Journal of Management Marketing and Logistics
2023-Cilt: 10 Sayı: 1
19-30
Retail store,
retail store attributes,
consumer complaint behavior,
store switching behavior,
multiple regression analysis
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