Esra AKDENİZ DURAN, Ayça PAMUKCU, Hazal BOZKURT

COMPARISON OF DATA MINING TECHNIQUES FOR DIRECT MARKETING CAMPAINGS

COMPARISON OF DATA MINING TECHNIQUES FOR DIRECT MARKETING CAMPAINGS

Sigma Journal of Engineering and Natural Sciences

2014-Cilt: 32 Sayı: 2

142-152

Direct marketing, data mining, decision trees, artificial neural networks.

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