Burcu AYTEKİN,
Ezgi UZEL AYDINOCAK
PERAKENDECİLERİN OMNI-CHANNEL KABİLİYETİNİN MÜŞTERİ ALIŞVERİŞ DENEYİMİNE ETKİSİ
THE IMPACT OF RETAILERS’ OMNI-CHANNEL CAPABILITY ON CUSTOMER SHOPPING EXPERIENCE
Journal of Research in Business
2022-Cilt: 7 - Sayı: 2
624-642
Distribution Channel,
Retailer,
The Omni-channel,
Customer Experience,
Repurchasing Intention
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