Khalil ISRAFILZADE

Conversational marketing as a framework for interaction with the customer: Development & validation of the conversational agent's usage scale

Conversational marketing as a framework for interaction with the customer: Development & validation of the conversational agent's usage scale

Journal of Life Economics

2021-Cilt: 8 - Sayı: 4

533-546

Conversational Marketing, Artificial Intelligence, Anthropomorphism, Human-Computer Interaction

5322