Sümeyye MERMER, Niyazi ÖZER, Süleyman Nihat ŞAD

Private Schools' Marketing Tactics, Parents’ Loyalty and School Image: A Structural Equation Model

Private Schools' Marketing Tactics, Parents’ Loyalty and School Image: A Structural Equation Model

Research in Educational Administration and Leadership (REAL)

2022-Cilt: 7 - Sayı: 4

787-824

Marketing of education, private schools, school image, parents’ loyalty

3320