Özge GÖKBULUT ÖZDEMİR

Art Based Strategy in Business Through an Extraordinary Artist Case: ‘Castle Window Metaphor’ in The Context of Innovation and Legitimacy

Art Based Strategy in Business Through an Extraordinary Artist Case: ‘Castle Window Metaphor’ in The Context of Innovation and Legitimacy

Girişimcilik ve İnovasyon Yönetimi Dergisi

2016-Cilt: 5 - Sayı: 2

53-74

Art in Business, Survival, Innovation, Entrepreneurial Marketing, Legitimacy, Metaphor

2818