Fahri APAYDİN
GIFT GIVING BEHAVIORS OF CONSUMERS AND AN INNOVATIVE E-BUSINESS MODEL SUGGESTION
GIFT GIVING BEHAVIORS OF CONSUMERS AND AN INNOVATIVE E-BUSINESS MODEL SUGGESTION
PressAcademia Procedia
2017-Cilt: 4 - Sayı: 1
393-399
Gift giving behavior,
e-business model,
digital marketing,
innovation,
e-marketing
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