Ece Armagan, Ozden Gursoy

A RESEARCH ON THE EFFECT OF USING CELEBRITY ENDORSEMENT IN ADVERTISEMENTS ON PURCHASING DECISIONS OF CONSUMERS

A RESEARCH ON THE EFFECT OF USING CELEBRITY ENDORSEMENT IN ADVERTISEMENTS ON PURCHASING DECISIONS OF CONSUMERS

PressAcademia Procedia

2017-Cilt: 3 - Sayı: 1

1043-1057

Celebrity endorsement, brand choice, purchasing decision, consumer attitude, advertisement

121 83