Ece Armagan,
Ozden Gursoy
A RESEARCH ON THE EFFECT OF USING CELEBRITY ENDORSEMENT IN ADVERTISEMENTS ON PURCHASING DECISIONS OF CONSUMERS
A RESEARCH ON THE EFFECT OF USING CELEBRITY ENDORSEMENT IN ADVERTISEMENTS ON PURCHASING DECISIONS OF CONSUMERS
PressAcademia Procedia
2017-Cilt: 3 - Sayı: 1
1043-1057
Celebrity endorsement,
brand choice,
purchasing decision,
consumer attitude,
advertisement
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