Ece Armagan,
Gokhan Akel
THE EFFECT OF BRAND LOYALTY OF INVOLVEMENT TO PRODUCTS: THE SAMPLE OF MOBILE PHONE
THE EFFECT OF BRAND LOYALTY OF INVOLVEMENT TO PRODUCTS: THE SAMPLE OF MOBILE PHONE
PressAcademia Procedia
2017-Cilt: 3 - Sayı: 1
646-665
Involvement,
brand loyalty,
consumer behavior,
consumer involvement profile scale,
mobile phone
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