M. Emin AKKİLİC, Volkan OZBEK, Nilay ALDEMİR

IS IT NECESSARY TO MAKE MARKET SEGMENTATION FOR TOURISTIC DESTINATIONS? A RESEARCH ON DOMESTIC AND FOREIGN TOURISTS VISITING CAPPADOCIA

IS IT NECESSARY TO MAKE MARKET SEGMENTATION FOR TOURISTIC DESTINATIONS? A RESEARCH ON DOMESTIC AND FOREIGN TOURISTS VISITING CAPPADOCIA

PressAcademia Procedia

2017-Cilt: 3 - Sayı: 1

620-629

Market segmentation, motivation, culture, Cappadocia destination

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