Volkan OZBEK, Aysegul YİLDİRİM KUTBAY, Oykem DOGAN, Aycan KULAHLİ

ANTECEDENTS OF BRAND LOVE: A RESEARCH ON BANK CUSTOMERS

ANTECEDENTS OF BRAND LOVE: A RESEARCH ON BANK CUSTOMERS

PressAcademia Procedia

2017-Cilt: 3 - Sayı: 1

609-619

Brand love, consumer trust, costumer satisfaction, experience period, brand novelty

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