Husniye ORS,
Ozlem CATLİ,
Aysegul ERMEC SERTOGLU
THE INVESTIGATION OF THE DEMOGRAPHIC FACTORS OF THE ETNOCENTRIC TENDENCY LEVELS OF TURKISH CONSUMERS IN THE CONTEXT OF THE CULTURAL EFFECTS OF GLOBALIZATION
THE INVESTIGATION OF THE DEMOGRAPHIC FACTORS OF THE ETNOCENTRIC TENDENCY LEVELS OF TURKISH CONSUMERS IN THE CONTEXT OF THE CULTURAL EFFECTS OF GLOBALIZATION
PressAcademia Procedia
2017-Cilt: 3 - Sayı: 1
590-598
Globalization,
culture,
ethnocentrism,
consumer behavior,
marketing
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