Husniye ORS, Ozlem CATLİ, Aysegul ERMEC SERTOGLU

THE INVESTIGATION OF THE DEMOGRAPHIC FACTORS OF THE ETNOCENTRIC TENDENCY LEVELS OF TURKISH CONSUMERS IN THE CONTEXT OF THE CULTURAL EFFECTS OF GLOBALIZATION

PressAcademia Procedia

2017-Cilt: 3 - Sayı: 1

590-598

Globalization, culture, ethnocentrism, consumer behavior, marketing

89 101