Şeniz ÖZHAN, Duygu TALİH AKKAYA

The Effect of Nostalgia Proneness on Ad-Evoked Nostalgia, Brand Attitude and Purchase Intention

Istanbul Business Research

2020-Cilt: 49 - Sayı: 2

380-386

Nostalgia Proneness, Nostalgic Advertisements, Ad-evoked Nostalgia, Brand Attitude, Purchase Intention

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