Ruziye Cop,
Rifat Tekin Kara
The role of trade fairs in industrial marketing: a research on defence industry trade fairs
The role of trade fairs in industrial marketing: a research on defence industry trade fairs
Journal of Management Marketing and Logistics
2014-Cilt: 1 - Sayı: 3
156-172
Fairs,
trade fairs,
defence industry,
marketing mix.
120
104