Husniye ORS, Veysel YİLMAZ, Murat DOGAN

EFFECT OF CONSUMER ETHNOCENTRISM ON PERCEIVED SERVICE QUALITY AND EXAMINATION OF THIS CONTEXT BY CULTURAL RELATIVITY AND DEMOGRAPHIC FACTORS: AN EMPIRICAL STUDY

EFFECT OF CONSUMER ETHNOCENTRISM ON PERCEIVED SERVICE QUALITY AND EXAMINATION OF THIS CONTEXT BY CULTURAL RELATIVITY AND DEMOGRAPHIC FACTORS: AN EMPIRICAL STUDY

Journal of Management Marketing and Logistics

2016-Cilt: 3 - Sayı: 1

14-27

Consumer ethnocentrism, service quality, cultural relativity, tourism sector, structural equation modelling

73 81