Mutlu Yuksel AVCİLAR, Banu Kulter DEMİRGUNES

ANALYZING THE EFFECTS OF PERSONALITY TRAITS ON MOTIVATIONS FOR USING SOCIAL MEDIA

ANALYZING THE EFFECTS OF PERSONALITY TRAITS ON MOTIVATIONS FOR USING SOCIAL MEDIA

Journal of Management Marketing and Logistics

2016-Cilt: 3 - Sayı: 3

251-271

Social media, Uses and gratifications theory, Motivations for using social media, Five-factor model of personality

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