Cengiz DURAN, Aysel Cetindere FİLİZ, Arzu CETİNDERE, Suleyman TİRYAKİ

WORD OF MOUTH MARKETING: AN EMPIRICAL INVESTIGATION IN HEALTHCARE SERVICES

WORD OF MOUTH MARKETING: AN EMPIRICAL INVESTIGATION IN HEALTHCARE SERVICES

Journal of Management Marketing and Logistics

2016-Cilt: 3 - Sayı: 3

232-240

Word of mouth marketing, service industry, health care services, consumer’s preference, demographic features

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