THE INFLUENCE OF CITY IMAGE ON THE UNIVERSITY SELECTIONS OF STUDENTS STUDYING IN THE DEPARTMENT OF MARKETING

THE INFLUENCE OF CITY IMAGE ON THE UNIVERSITY SELECTIONS OF STUDENTS STUDYING IN THE DEPARTMENT OF MARKETING

Journal of Management Marketing and Logistics

2018-Cilt: 5 - Sayı: 1

87-95

City image, university students, university selection, consumer preferences, city development

6921

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