Abdullah ONDEN, Meltem KİYGİ-CALLİ, Elif YOLBULAN-OKAN

BRAND CRISIS IN SOCIAL MEDIA: CASE STUDY USING SENTIMENT ANALYSIS

BRAND CRISIS IN SOCIAL MEDIA: CASE STUDY USING SENTIMENT ANALYSIS

Journal of Management Marketing and Logistics

2018-Cilt: 5 - Sayı: 3

246-254

Sentiment analysis, text mining, social media, Twitter, crisis management

5917