Aysel ERCİS, Tugba YİLDİZ, Fatma Gorgun DEVECİ

THE EFFECT OF INERTIA AND SATISFACTION ON CONSUMER LOYALTY IN ONLINE SHOPPING SITES

THE EFFECT OF INERTIA AND SATISFACTION ON CONSUMER LOYALTY IN ONLINE SHOPPING SITES

Journal of Management Marketing and Logistics

2018-Cilt: 5 - Sayı: 3

214-225

Consumer inertia, alternative attraction, customer satisfaction, positive word-of-mouth, loyalty

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