Lisa Maria WİESER, Yung-shen YEN

HOW THE SHIFT TO OMNI-CHANNEL COMMERCE STRATEGY AIDS A FURNITURE RETAILER’S COMPETITIVE DIFFERENTIATION: THE CASE OF XXX LUTZ IN AUSTRIA

HOW THE SHIFT TO OMNI-CHANNEL COMMERCE STRATEGY AIDS A FURNITURE RETAILER’S COMPETITIVE DIFFERENTIATION: THE CASE OF XXX LUTZ IN AUSTRIA

Journal of Management Marketing and Logistics

2019-Cilt: 6 - Sayı: 3

197-203

Omni-channel, cross-channel, informational integration, physical integration, retailing

8741

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