Lisa Maria WİESER,
Yung-shen YEN
HOW THE SHIFT TO OMNI-CHANNEL COMMERCE STRATEGY AIDS A FURNITURE RETAILER’S COMPETITIVE DIFFERENTIATION: THE CASE OF XXX LUTZ IN AUSTRIA
HOW THE SHIFT TO OMNI-CHANNEL COMMERCE STRATEGY AIDS A FURNITURE RETAILER’S COMPETITIVE DIFFERENTIATION: THE CASE OF XXX LUTZ IN AUSTRIA
Journal of Management Marketing and Logistics
2019-Cilt: 6 - Sayı: 3
197-203
Omni-channel,
cross-channel,
informational integration,
physical integration,
retailing
167
151