Hsiang-hsi LİU, Chia-mei LO

INTERACTIONS BETWEEN BRAND CONCEPT MARKETING AND PURCHASE INTENTION VIA WORD-OF-MOUTH: A CASE STUDY OF LUXURY BRANDED GOODS

INTERACTIONS BETWEEN BRAND CONCEPT MARKETING AND PURCHASE INTENTION VIA WORD-OF-MOUTH: A CASE STUDY OF LUXURY BRANDED GOODS

Journal of Management Marketing and Logistics

2019-Cilt: 6 - Sayı: 3

146-161

Brand concept marketing, word-of-mouth (WOM), purchase intention, luxury branded goods

3711

Benzer Makaleler

INFORMATION AND COMMUNICATION TECHNOLOGIES DEVELOPMENT INDEX: REGIONAL ANALYSIS OF TURKEY

Journal of Management Marketing and Logistics

Tugba GUZ

EXCELLENCE IN LOGISTICS PERFORMANCE: THE EFFECT OF LOGISTICS CAPABILITY, INFORMATION SYSTEMS CAPABILITY AND ORGANIZATIONAL LEARNING

Journal of Management Marketing and Logistics

Cemal ZEHİR, Hacer Yildiz OZTURK

INVESTIGATION OF THE RELATIONSHIP BETWEEN ECONOMIC COMPLEXITY LEVEL AND HUMAN DEVELOPMENT LEVEL: COMPARISON OF DEVELOPED AND DEVELOPING COUNTRIES

Journal of Management Marketing and Logistics

Semanur SOYYİGİT, Ercan EREN, Elife AKİS

THE IMPACT OF POWER AND RELATIONSHIP QUALITY ON VALUE CREATION AND APPROPRIATION IN BUYER-SUPPLIER RELATIONSHIPS: THE CASE OF MOROCCAN COMPANIES

Journal of Management Marketing and Logistics

Mdarhri Alaoui SAAD, Amine NOUREDDİNE

HOW THE SHIFT TO OMNI-CHANNEL COMMERCE STRATEGY AIDS A FURNITURE RETAILER’S COMPETITIVE DIFFERENTIATION: THE CASE OF XXX LUTZ IN AUSTRIA

Journal of Management Marketing and Logistics

Lisa Maria WİESER, Yung-shen YEN