Hsiang-hsi LİU,
Chia-mei LO
INTERACTIONS BETWEEN BRAND CONCEPT MARKETING AND PURCHASE INTENTION VIA WORD-OF-MOUTH: A CASE STUDY OF LUXURY BRANDED GOODS
INTERACTIONS BETWEEN BRAND CONCEPT MARKETING AND PURCHASE INTENTION VIA WORD-OF-MOUTH: A CASE STUDY OF LUXURY BRANDED GOODS
Journal of Management Marketing and Logistics
2019-Cilt: 6 - Sayı: 3
146-161
Brand concept marketing,
word-of-mouth (WOM),
purchase intention,
luxury branded goods
69
70