May-ching DİNG,
Chih-huang LİN,
Yu-bing WANG,
Yi-jing LEE
CAN BRAND IMAGE BE RECOVERED AFTER NEGATIVE PUBLICITY? EFFECTS OF SEVERITY AND CORPORATE SOCIAL RESPONSIBILITY
CAN BRAND IMAGE BE RECOVERED AFTER NEGATIVE PUBLICITY? EFFECTS OF SEVERITY AND CORPORATE SOCIAL RESPONSIBILITY
Journal of Management Marketing and Logistics
2019-Cilt: 6 - Sayı: 4
239-251
Negative publicity,
CSR,
severity,
time,
brand image recovery
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