Selminaz ADİGUZEL
Journal of Management Marketing and Logistics
2019-Cilt: 6 - Sayı: 4
212-224
Crisis, disaster, logistics, innovation, RFID, drones
7051
HOW DO FIRMS’ ACTIONS IMPACT GREEN SCEPTICISM? THE EFFECTS OF GREEN BRAND ASSOCIATIONS, GREEN BRAND EQUITY AND GREENWASHING
Ulun AKTURAN, Nuray TEZCAN
A QUALITATIVE RESEARCH ON PERCEIVED AUTHENTICITY OF CORPORATE SOCIAL RESPONSIBILITY
Gozde Nur Kazazoglu SAHİN, Sebnem BURNAZ
CAN BRAND IMAGE BE RECOVERED AFTER NEGATIVE PUBLICITY? EFFECTS OF SEVERITY AND CORPORATE SOCIAL RESPONSIBILITY
May-ching DİNG, Chih-huang LİN, Yu-bing WANG, Yi-jing LEE