Ulun AKTURAN,
Nuray TEZCAN
HOW DO FIRMS’ ACTIONS IMPACT GREEN SCEPTICISM? THE EFFECTS OF GREEN BRAND ASSOCIATIONS, GREEN BRAND EQUITY AND GREENWASHING
HOW DO FIRMS’ ACTIONS IMPACT GREEN SCEPTICISM? THE EFFECTS OF GREEN BRAND ASSOCIATIONS, GREEN BRAND EQUITY AND GREENWASHING
Journal of Management Marketing and Logistics
2019-Cilt: 6 - Sayı: 4
204-211
Green scepticism,
greenwashing,
green brand equity,
green brand associations,
structural equation modelling
3226