Ozan PENEKLIOGLU,
Ayse Banu ELMADAG
TRUST GOES THE OTHER WAY TOO: SELLERS’ TRUST IN BUYERS AND ITS INFLUENCE ON SALE PROCESS EFFICIENCY
TRUST GOES THE OTHER WAY TOO: SELLERS’ TRUST IN BUYERS AND ITS INFLUENCE ON SALE PROCESS EFFICIENCY
Journal of Management Marketing and Logistics
2020-Cilt: 7 - Sayı: 1
28-41
Sale process efficiency,
trust,
similarity,
buyer-seller business relationships
88
103