Atar Thaung HTET
EFFECT OF CONSUMER ETHNOCENTRISM ON PURCHASE INTENTION OF CONSUMERS IN MYANMAR TEXTILE MARKET
EFFECT OF CONSUMER ETHNOCENTRISM ON PURCHASE INTENTION OF CONSUMERS IN MYANMAR TEXTILE MARKET
Journal of Management Marketing and Logistics
2022-Cilt: 9 - Sayı: 3
127-135
Consumer ethnocentrism,
CEESCALE model,
purchase intention
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