Dogan BASARAN,
Keti VENTURA
EXPLORING DIGITAL MARKETING IN ENTERTAINMENT INDUSTRY: A CASE OF A DIGITAL MUSIC PLATFORM
EXPLORING DIGITAL MARKETING IN ENTERTAINMENT INDUSTRY: A CASE OF A DIGITAL MUSIC PLATFORM
Journal of Management Marketing and Logistics
2022-Cilt: 9 - Sayı: 3
115-126
Entertainment marketing mix,
digitalization,
digital entertainment,
social media usage,
typical case sampling
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