Yusuf KARACA,
Ahmet UYAR
Influence Of Opinion Leaders On The Diffusion Of Innovative Products: A Study On Smartphone Users
Influence Of Opinion Leaders On The Diffusion Of Innovative Products: A Study On Smartphone Users
Journal of Business Economics and Finance
2014-Cilt: 3 - Sayı: 2
233-246
Innovation,
Diffusion of Innovation,
Innovative Product,
Opinion Leader,
Word of Mouth Marketing
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