Yusuf KARACA, Ahmet UYAR

Influence Of Opinion Leaders On The Diffusion Of Innovative Products: A Study On Smartphone Users

Influence Of Opinion Leaders On The Diffusion Of Innovative Products: A Study On Smartphone Users

Journal of Business Economics and Finance

2014-Cilt: 3 - Sayı: 2

233-246

Innovation, Diffusion of Innovation, Innovative Product, Opinion Leader, Word of Mouth Marketing

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