Journal of Business Economics and Finance
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Consumer based brand equity, brand equity, is adopted and this equity is measured using a questionnaire developed brand financial performance, from scales in existing literature. Differing from the extant literature, this
Journal of Business Economics and Finance
Journal of Business Economics and Finance
Journal of Business Economics and Finance
Mehtap Ozsahin, Melike Kivanc Sudak
WHAT IS WRONG WITH PRIVATE SHOPPING SITES? – EVIDENCE FROM TURKEY
Journal of Business Economics and Finance
Gulmus Boruhan, Pervin Ersoy, Isik Ozge Yumurtaci
Journal of Business Economics and Finance
Bashar Abu Khalaf, Ghassan Omet, Majed Shami, Adel Bino
THE COMPARISION OF THE FINANCIAL FAILURE WITH ARTIFICIAL NEURAL NETWORK AND LOGIT MODELS
Journal of Business Economics and Finance
Ebru Caglayan Akar, Tugba Gokdemir
Journal of Business Economics and Finance
Catherine Wahito Kahuria, Gabriel Waweru
EFFECTS OF OPERATIONAL COSTS ON LENDING INTEREST RATES OF COMMERCIAL BANKS