Ali E. Akgun, Halit Keskin, Hayat Ayar, Tuba Etlioglu

WHY COMPANIES GO POSITIVE MARKETING INNOVATIONS: A NEW THEORETICAL PROTOTYPE FOR 4PS OF INNOVATION

Journal of Business Economics and Finance

2017-Cilt: 6 - Sayı: 2

70-77

Positive marketing, innovation, types of innovation, innovative marketing

76 94