Nesenur Altinigne, Elif Karaosmanoglu

THE IMPORTANCE OF WEB SITE ATMOSPHERICS WITH EMPHASIS ON VISUAL COMPLEXITY IN ONLINE RETAILING BASED ON S-O-R PARADIGM

Journal of Business Economics and Finance

2017-Cilt: 6 - Sayı: 4

348-354

online retailing, web site atmospherics, visual complexity, online shopping, PAD model

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