Koen PAUWELS, Ela ARİ, Yusuf OC

Long-term marketing effectiveness in Turkey: Does it differ from that in the US and Western Europe?

Long-term marketing effectiveness in Turkey: Does it differ from that in the US and Western Europe?

Afro Eurasian Studies

2014-Cilt: 3 - Sayı: 1

46-70

marketing efficiency, econometrics and time series, unit root, autoregressive distributed lag model, long-term, Turkey “More money is wasted in marketing than in any other human activity”

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