Ferheen L
STUDY OF FACTORS AFFECTING CONSUMERS’ PURCHASING BEHAVIOR VIA ONLINE NETWORKS IN BANGKOK
STUDY OF FACTORS AFFECTING CONSUMERS’ PURCHASING BEHAVIOR VIA ONLINE NETWORKS IN BANGKOK
Uygulamalı Ekonomi ve Sosyal Bilimler Dergisi
2021-Cilt: 3 - Sayı: 1
101-120
Brand relationship,
Brand trust,
Online engagement community,
Perceived product’s performance,
Purchasing behavior,
SEM,
Website Quality
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