Gizem TOKMAK,
Ramazan AKSOY
FACTORS AFFECTING BRAND LOYALTY IN FOOTBALL: AN APPLICATION ON “THE BIG FOUR” FOOTBALL CLUBS IN TURKISH SUPER LEAGUE
FACTORS AFFECTING BRAND LOYALTY IN FOOTBALL: AN APPLICATION ON “THE BIG FOUR” FOOTBALL CLUBS IN TURKISH SUPER LEAGUE
International Review of Economics and Management
2016-Cilt: 4 - Sayı: 3
84-106
Brand Loyalty,
Brand Associations,
Identification,
Football
126
101