Feride Bahar KURTULMUŞOĞLU, Kumru Didem ATALAY, Ayşegül ALAGÖZ

FACTORS DETERMINING TRADE SHOW EXHIBITORS’ SATISFACTION AND BEHAVIORAL INTENTIONS

FACTORS DETERMINING TRADE SHOW EXHIBITORS’ SATISFACTION AND BEHAVIORAL INTENTIONS

International Journal of Health Management and Tourism

2017-Cilt: 2 - Sayı: 3

53-74

structural equation framework, marketing objective effectiveness, service quality of the trade Show

72 79