Maşide GÜRCÜ, Sezer KORKMAZ

THE IMPORTANCE OF WORD OF MOUTH COMMUNICATION ON HEALTHCARE MARKETING AND ITS INFLUENCE ON CONSUMERS’ INTENTION TO USE HEALTHCARE

THE IMPORTANCE OF WORD OF MOUTH COMMUNICATION ON HEALTHCARE MARKETING AND ITS INFLUENCE ON CONSUMERS’ INTENTION TO USE HEALTHCARE

International Journal of Health Management and Tourism

2018-Cilt: 3 - Sayı: 1

1-22

Word of Mouth Communication, Word of Mouth Marketing, Health Institution Preference, Healthcare Preference, Purchase Intention

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