Özgül ÖZKOÇ,
Emrah CENGİZ
THE EFFECT OF BRAND MANAGEMENT PRACTICES ON PATİENT’S BRAND EQUITY PERCEPTION AND HOSPITAL PREFERENCE
THE EFFECT OF BRAND MANAGEMENT PRACTICES ON PATİENT’S BRAND EQUITY PERCEPTION AND HOSPITAL PREFERENCE
International Journal of Health Management and Tourism
2020-Cilt: 5 - Sayı: 2
145-169
Hospital Brand Equity,
Brand Preference,
Service Brand,
Structural Equation Modeling
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