Ayla ÖZHAN DEDEOGLU,
Yeliz AYANGİL
DOES BRAND IMAGE RESULT IN PLACEBO EFFECT? AN EXPERIMENTAL STUDY ON SOFT DRINKS
DOES BRAND IMAGE RESULT IN PLACEBO EFFECT? AN EXPERIMENTAL STUDY ON SOFT DRINKS
Ege Akademik Bakış Dergisi
2009-Cilt: 9 - Sayı: 1
61-72
Brand image,
placebo effects
132
109