Elif ÜSTÜNDAĞLI ERTEN, Erhan ZALLUHOĞLU, Nazan GÜNAY

EVALUATING MARKETING AND TRENDY TOPICS FROM MARKETING MANAGERS' PERSPECTIVE: DO THE WORK OF MARKETING ACADEMICIANS 'MAKE SENSE' TO MARKETING MANAGERS?

Ege Akademik Bakış Dergisi

2022-Cilt: 22 - Sayı: 2

213-226

Marketing, Trendy Topics, Marketing Managers, Practice of Topics, Education, Theory-Practice Gap

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