Sónia NOGUEIRA

THE IMPORTANCE OF A GREEN MARKETING STRATEGY IN BRAND COMMUNICATION - M. COUTINHO MULTI-BRAND CAR DEALER CASE IN NORTHERN PORTUGAL

THE IMPORTANCE OF A GREEN MARKETING STRATEGY IN BRAND COMMUNICATION - M. COUTINHO MULTI-BRAND CAR DEALER CASE IN NORTHERN PORTUGAL

Economics Business and Organization Research

2020-Proceedings of The Third Economics, Business And Organization Research (EBOR) Conference

351-373

Brand, Green Marketing, Strategy, Sustainability

3118