Ivan DE BATTISTA, Franco CURMI, Emanuel SAID

RETARGETED ADVERTISING AND FEAR OF MISSING OUT IN YOUNG PEOPLE: TOWARDS THE DEVELOPMENT OF A SCALE

RETARGETED ADVERTISING AND FEAR OF MISSING OUT IN YOUNG PEOPLE: TOWARDS THE DEVELOPMENT OF A SCALE

Economics Business and Organization Research

2020-Proceedings of The Third Economics, Business And Organization Research (EBOR) Conference

278-294

Scale Development, Retargeted Advertising, Fear of Missing Out

62 76