Charitha Harshani PERERA, Rajkishore NAYAK, Long Thang Van NGUYEN

IMPACT OF BRAND-RELATED USER-GENERATED CONTENT ON BRAND POSITIONING: A STUDY ON PRIVATE HIGHER EDUCATION INSTITUTES IN VIETNAM

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Economics Business and Organization Research

2020-Proceedings of The Third Economics, Business And Organization Research (EBOR) Conference

148-166

Brand Positioning, Brand-Related User-Generated Content, Emerging Countries, Higher Education

91 100