Atilla YÜCEL, Ahmed İhsan ŞİMŞEK

MEASURING CONSUMER BRAND PERCEPTIONS IN TERMS OF NEUROMARKETING BY USING THE EEG METHOD: AN EXPERIMENTAL STUDY ON THE AUTOMOTIVE INDUSTRY

MEASURING CONSUMER BRAND PERCEPTIONS IN TERMS OF NEUROMARKETING BY USING THE EEG METHOD: AN EXPERIMENTAL STUDY ON THE AUTOMOTIVE INDUSTRY

Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi

2019-Cilt: 6 - Sayı: 1

121-133

Nöropazarlama, EEG, Tüketici Davranışı, Marka Algısı, Nöropazarlama Araştırması

Neuromarketing, EEG, Consumer Behaviour, Brand Perception, Neuromarketing Research

5933